Streaming viewership surpasses cable TV for the first time in the US

Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.

NBA Finals TV Viewership Decline: Why the League is Still Positioned to Excel

Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption

Streaming Vs Cable TV Statistics: The Slow Demise of Cable TV

Deciphering Digital: Streaming fatigue sets in - Storyful

Digital Video Viewing Time to Surpass TV Viewing in 2023

FAST Channels Are the New Way to Watch TV. Here's a Guide. - Barron's

Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption

Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption

How the Once Booming World of Cable TV is Quickly Dying Out

Streaming viewership surpassed cable TV for the first time, says Nielsen