TikTok expands e-commerce reach with Trendy Beat shopping section in the U.K., offers products seen in viral videos

TikTok is testing a new shopping feature called ‘Trendy Beat’ in the UK, allowing users to purchase products that have gained popularity in trending videos. The items available for sale are shipped and sold by a subsidiary of ByteDance, TikTok
TikTok is testing a new shopping feature called ‘Trendy Beat’ in the UK, allowing users to purchase products that have gained popularity in trending videos. The items available for sale are shipped and sold by a subsidiary of ByteDance, TikTok's parent company.

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