XPotential™ - Total Tools - Exploding the potential of people to build brand equity

Great article by Paul Hiebert in Adweek on brand valuation and the economic impact of investment

IJERPH, Free Full-Text

BANKNOTES

Frontiers Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model

IronBrand: Identifying Brand Risks & Opportunities in Dynamic Markets

Summit Partners, News

Summit Partners, News

XPotential™ - Dairy Australia - Exploding the potential of people to build brand equity

Building Brand Equity for Effective Market Positioning - FasterCapital