Robert Cialdini has spent his entire career researching the science of influence and is an expert in the fields of persuasion, compliance, and negotiation.
Pre-Suasion: A Revolutionary Way to Influence and Persuade: Robert Cialdini: 9781847941435: Books
W. P. Carey marketing lab renamed for professor, best-selling author
Robert Cialdini Sizzle Reel
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