Like the word "cool" itself, it is hard to describe what exactly Deus ex Machina is, especially to the uninitiated. The motorcycle/surf lifestyle brand is 10 years old now, and will go down in moto-history as being partially responsible for the "post-authentic" motorcycle movement. The easiest explanations is that the Deus ex Machina brand is known both for its two-wheeled creations, and also its destination stores in Sydney, Bali, Japan, Los Angeles, and Milan. In talks now with L-Capital, the private equity arm of LVMH (which is better known for its Louis Vuitton, Moët, and Hennessy brands), Deus ex Machina looks to be the second major exit for its founder and majority shareholder Dare Jennings, who sold his Mambo brand to Gazal Corporation back in 1990.
How Dare Jennings attracted the attention of LVMH, taking Deus ex Machina to the world - Robb Report Australia and New Zealand
Company Profile: Deus Ex Machina - Surfd
Deus ex Machina: from motorcycle workshop to Milan catwalks - Robb Report Australia and New Zealand
The Reggie Trucker stays true to the genre of its namesake, with a unique colour pallet to give it a certain, je ne sais quoi? Whether it’s Black with a touch of pink, the colour blocked Olive, or something a little fruitier like Red and Vintage White, if you need something to protect your dome and keep the sun from your eyes, do it in flawless style with the Reggie.
Reggie Trucker | Deus EX Machina Olive
How Dare Jennings attracted the attention of LVMH, taking Deus ex Machina to the world - Robb Report Australia and New Zealand
About Us – Deus Ex Machina Europe
How Dare Jennings attracted the attention of LVMH, taking Deus ex Machina to the world - Robb Report Australia and New Zealand
Deus Ex Machina Archives - Asphalt & Rubber
Company Profile: Deus Ex Machina - Surfd
Deus Ex Machina Brand Timeline & History
How Dare Jennings attracted the attention of LVMH, taking Deus ex Machina to the world - Robb Report Australia and New Zealand
How Dare Jennings attracted the attention of LVMH, taking Deus ex Machina to the world - Robb Report Australia and New Zealand
The Luxury Empire: LVMH's Most Notable Acquisitions Since Inception