Kellogg's 12-month quest to reduce salt in Special K

After a year of tinkering around, the breakfast cereal giant’s food developers have successfully reduced the sodium content in its Special K cereal range by around 20% – without dramatically changing its iconic flavour profile.

Kellogg's Special K Cereal Coconut Almond 12.6oz

Special K Original Cereal

Kellogg's 12-month quest to reduce salt in Special K

Kellogg's® Special K® Original Cereal - SmartLabel™

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Kellogg's 12-month quest to reduce salt in Special K

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Special K Original Cereal

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Kellogg's® Special K® Original Cereal - SmartLabel™

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