Opinion Dior x Nike Air Jordan 1 sneakers, loved by Kylie Jenner

Selling for upwards of US$20,000 on resale sites, the landmark Christian Dior and Nike sneaker collab cynically exploits millennial and Gen Z FOMO
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When most people think about luxury, they think about few customers and small quantities. This misconception shows that luxury is actually one of the most elusive branding concepts. You will hardly find two people who will fully agree what luxury is. Few comprehensive definitions exist. And many managers of luxury brands have difficulties in keeping up with the rapid change of what luxury means for customers.

Kylie Jenner's Dior x Nike Air Jordan 1's got us looking closer at footwear: 5 shoes from Dior, YSL, Dolce & Gabbana, Chloé and Givenchy to elevate your outfit

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Kylie Jenner's Dior x Nike Air Jordan 1's got us looking closer at footwear: 5 shoes from Dior, YSL, Dolce & Gabbana, Chloé and Givenchy to elevate your outfit

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Opinion, Dior x Nike Air Jordan 1 sneakers, loved by Kylie Jenner and re-selling for US$20,000 already, are the world's smartest investment – thanks to millennial FOMO

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