Without doubt the ability to track players with an extraordinary level of accuracy, and with immediate results, is one of the most significant advances in football over the last decade. Time motion analysis using video replay was the cornerstone of data analytics in the late-nineties and early noughties, and during this time we learnt about players’ distance travelled, time in sprint phases, number of sprints a game, and so on. Processing each match-day video was a time consuming process, often taking young “students” of the game many hours “coding” the data. Fast forward to 2010, and we start to hear that Manchester United are using a device that could automatically track the movement of individual players using an accelerometer. This was big news in the data analytics community, as accuracy, speed, personalisation and interaction were suddenly available at a much
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