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Key Takeaways  The Seven Principle of Influence Reciprocity  Liking  Social Proof  Authority  Scarcity Commitment in Consistency  Unity  “The thing I really wanted to answer as a researcher and a scholar, was what are the things that caused people to say yes, to request, to move them in the directions you’re asking them to move in Read More

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244 Robert Cialdini - Mastering the Seven Principles of Influence and Persuasion

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